Why Internships are Super Valuable

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I am over-pleased with the opportunities I have either opened doors to or my prior work has done for me and I cannot share that expression of joy through a short blog post. In my opinion, it is critical to one’s success to work both smart and hard while in school and to pursue an internship in a field he or she may be interested in.

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I am a marketing geek and I have so many thanks to my integrated marketing communications professor for it. She has opened my eyes to so many possibilities, a plethora of career choices, and the unlimited possibilities marketing has to offer. Because of her, I found an internship at an absolutely incredible strategic communications firm: Brian Communications. I have learned so many essentials and understandings of branding and what it takes to differentiate a company from one another. I’ve performed competitive analyses focusing on positioning, language, differentiation, and the feel of over 15 different companies and organizations. What’s even more amazing is to hear your supervisor discuss matters that you learned in the class room – and better yet, to apply them. It’s super cheesy, but I am so ecstatic with the amount of hands-on experience I am receiving and I am so thankful for having been welcomed with open arms to intern at such an insightful, innovative marketing and communications agency.

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Sometimes, you may not always find “your fit” with a company. Sometimes you think you’d love to work for a specific company or within a particular industry, but after a few months, you decide it’s just not where you belong and that is completely okay! That was my experience with Warner Music Group. I always had my eye on working in the music industry, but I realized that it is just not for me. I am grateful for the opportunity I had with them, but I realized my heart wasn’t in it and I couldn’t perform the job to my best ability. I tried hard, but after 8 months, I realized it was time to try something else that I might be interested in, and that is exactly what I did.

That past experience has taught me another reason why internships are so valuable. I may have never known that I really didn’t want to work within the music industry until I may have attempted to pursue a job post-grad. Internships shed light on types of work you could be doing within a specific position or within a type of office whether you’re working for a Fortune 500 company or at a small-medium sized agency. You never know what you’re going to like and what you’re going to dislike until you get out there and experience it for yourself.

My best advice is to never give up and keep fighting and pushing for what you want. You never know what opportunities will come your way if you work smart, work hard, and keep your eye on the prize.

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