Below, I will share a few of my academic and professional papers in which I had the opportunity to research and write about focusing on consumer behavior marketing. More specifically, given the option to explore the cosmetic industry and offer insights in regards to how Millennials purchase makeup versus that of Baby Boomers was quite interesting, considering I would love to make my way into this industry in the near future. In addition, I will share some of my other writing samples that do not focus on the beauty industry.
- Baby Boomers vs. Millennials: Cosmetic Purchase Differences
- Brand Analysis: MAC Cosmetics
- Starbucks Consumption Rituals and Brand Loyalty